In an effort to rejuvenate tourism ties and attract Indian tourists back to its shores, the Maldives Association of Travel Agents and Tour Operators (MATATO) has announced plans to hold comprehensive roadshows in key Indian cities. MATATO, following a meeting with Indian High Commissioner Munu Mahawar in Male, revealed their intention to collaborate closely with the Indian High Commission in the Maldives. The association plans to facilitate influencer and media familiarisation trips to highlight the beauty and hospitality of the Maldives.
“In this trajectory, plans are currently underway to launch comprehensive roadshows across key Indian cities and to facilitate influencer and media familiarisation trips to the Maldives in the upcoming months,” a local media outlet quoted MATATO as saying. Highlighting India’s importance as a tourist market for the Maldives, MATATO expressed their eagerness to partner with prominent travel associations and industry stakeholders in India. They aim to further position the Maldives as a premier travel destination, capitalizing on its stunning beaches, luxurious resorts, and unique underwater experiences.
India and the Maldives Tourism Sector Over the Last Two Years
Over the past two years, tourism between India and the Maldives has seen both highs and lows. The Maldives had been a favorite destination for Indian tourists, attracted by its pristine beaches, luxurious resorts, and warm hospitality. India has historically been one of the largest sources of tourists for the Maldives, with many Indian celebrities and influencers promoting the island nation to their followers. However, the tourism sector faced challenges due to the COVID-19 pandemic, with travel restrictions and lockdowns impacting international travel. Despite these challenges, the Maldives managed to maintain its appeal by implementing safety protocols and promoting itself as a safe destination for tourists.
In response, the Maldives tourism ministry and industry stakeholders have been proactive in their efforts to attract tourists from India. Looking ahead, both countries have a shared interest in revitalizing their tourism ties for mutual benefit. With the Maldives offering a tropical paradise and India providing a large market of potential tourists, collaboration and promotion efforts like the upcoming roadshows are crucial steps towards restoring the strong tourism bond between these two neighbouring nations.
