Home Tourism Malaysia to Host Asia Islamic Tourism and Trade Expo 2024

Malaysia to Host Asia Islamic Tourism and Trade Expo 2024

The Malaysian Tourism Agency Association (Mata) has announced the upcoming second edition of the Asia Islamic Tourism and Trade Expo (AITEX) 2024, scheduled to take place from August 23 to 25. This prestigious event is set to unfold at the esteemed Sunway Resort Hotel in Selangor, showcasing an array of components including the Islamic Tourism Expo featuring Haj and Umrah, alongside the Islamic Banking Expo and Islamic Jewellery Expo. Datuk Dr Mohd Khalid Harun, President of Mata and Chairman of AITEX 2024, highlighted the significance of this expo as a dynamic platform for industry players, stakeholders, and the public to explore, collaborate, and innovate within the Islamic tourism and trade sector. With the cooperation of esteemed organizations such as the World Islamic Tourism Council (WITC), the Global Islamic Tourism Organisation (GITO), and the ASEAN Federation of Umrah and Hajj (AFUH), AITEX 2024 aims to elevate discussions, presentations, and networking opportunities addressing the challenges and opportunities in the tourism and Islamic finance sectors.

The expo is poised to attract participants from over 30 countries, underlining its role as a key driver for innovation and growth in Islamic tourism and commerce. With a focus on cultural exchange, sustainable initiatives, and business partnerships, AITEX 2024 is anticipated to be an influential gathering, spotlighting the latest innovations, products, and services within the flourishing industry.

Vision and Genesis of AITEX 2024

AITEX 2024 emerges from a vision to spotlight the rich cultural heritage and economic potential within Islamic Tourism, aiming to connect participants from various sectors including tourism, pilgrimage services, hospitality, business, Islamic finance, and Islamic jewellery and trade. The expo endeavours to promote unity and progress in Islamic Tourism throughout Asia.

AITEX 2024 welcomes a diverse array of participants including ground transport operators, hotels & resorts, Hajj & Umrah companies, government bodies, technology firms, tourism agencies, Islamic banking institutions, consumer goods companies, airlines, telco companies, theme parks, logistic companies, Islamic health tourism organizations, and online travel suppliers. This comprehensive participation underscores AITEX 2024’s role as a pivotal platform for fostering growth, innovation, and collaboration within the Islamic tourism and trade ecosystem.

Event Highlights

  1. AITEX Exhibition: A three-day showcase at Sunway Resort Hotel, allowing trade professionals and consumers to connect with local and international markets for forging significant partnerships.
  2. AITEX Conference: A two-day conference dedicated to trade professionals, offering insights on Islamic tourism and trade developments from leading experts.
  3. AITEX Ministers & CEOs Summit: An exclusive summit aimed at strategizing to enhance management practices and tackle contemporary business challenges.
  4. World Islamic Tourism Award 2024: A prestigious event honouring resilience and achievements within the Hajj, Umrah, and Islamic Tourism industry.

AITEX 2024 promises to be a landmark event, uniting stakeholders, experts, and enthusiasts to explore and capitalize on the vast opportunities within Islamic tourism and trade. With its comprehensive program and strategic location, the expo is poised to drive innovation, collaboration, and progress in the dynamic landscape of Islamic tourism and commerce.