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The Global Shift towards Sustainable Travel

The World Travel and Tourism Council and Trip.com, along with Deloitte, released a report that discusses a heightened interest in sustainable tourism amongst travellers around the world, with 69% of travellers looking for sustainable travel options. The leading global travel services like Skyscanner, Trip.com, and Ctrip are included in the report, which helps to analyse the trends of the travel and tourism sector and also helps in projecting the trends for the years to come. The travellers are eager to reduce their carbon footprint and support sustainable tourism, focusing on sustainability as a key element of their travel agenda. Three-quarters of travellers have shown a willingness to pay extra in order to save the environment and encourage sustainable travel.

During the COVID-19 pandemic, which led to global travel disruptions, people had been waiting for travel to begin. With a 109% increase in international overnight travels as compared to before COVID. Consumers are willing to go above and beyond their budgets in order to plan more international trips, with US tourists topping the list of big spenders. 

As per the report, 2023 is looking more positive for travellers despite rising costs of living and an inflation crisis around the world, with nearly a third of the tourists planning to spend more than what they spent in 2022. According to Deloitte’s Global State of Consumer Tracker, 2023 is set to bounce back in terms of travel and tourism, with a significant focus on sustainability. This is good news for the global economy, which leads to the creation of jobs, stimulates economic growth, and lifts communities out of poverty.

The report also focuses on the Asia Pacific Region with its growing economy and its perfect position in the global world to capitalize on the growth of the travel and tourism industry, taking it a step ahead as a leader of the global tourism economy. The 2023 travel boom is viewed as a positive momentum that will help accelerate global recovery and economic development. 

A very major role in the rebound in demand for sustainable travel, luxury travel, and modern alternative travel types is also credited to flexible and remote working opportunities. This provides the customers the opportunity to travel and have the freedom to work, providing new and increased opportunities and creating memorable experiences. Luxury holidays are the most popular, with sales of luxury hotels expected to reach a total of $92 billion by the end of 2025, as compared to $76 billion in 2019.