Home Art & Culture Ad guru & theatre personality Alyque Padamsee passes away at 90

Ad guru & theatre personality Alyque Padamsee passes away at 90

Ad guru Alyque Padamsee has passed away at 90
Ad guru Alyque Padamsee has passed away at 90

Renowned theatre personality and ad guru Alyque Padamsee passed away at 90. He amassed immense fame for his role as Muhammad Ali Jinnah in historical drama “Gandhi”.

Dubbed as the “Brand Father of Indian Advertising”, Padamsee was honoured with the Padmashri in year 2000. Many of his notable works include Indian ad campaigns such as the Liril Girl, Hamara Bajaj and many others. Condolence messages on Twitter poured in following Padamsee’s demise: Saddened to hear of the passing of advertising doyen. When he was head of Lintas he’d given me some of my early breaks in advertising photography.Ever grateful for the break and opportunity. RIP Sir,” famous photographer Atul Kasbekar paid a tribute on Twitter.